Are you fooling yourself about Web 2.0 at work?

To get the real benefits of bringing web 2.0 to work, you need to understand social media. You need to understand why and how tools and technologies such as blogs, social networks, feeds and micro-blogs are used by people.

Setting up blogs and wikis in your organization without understanding the need to allow, enable and encourage such things as transparency, openness, sharing, informality, interactivity and visibility of people and their contributions will take you nowhere. You will just be fooling yourself - and everyone else for that sake.