How to avoid failing with Enterprise 2.0

You run the risk of losing the entire benefit of implementing social software if you don't...

...build a strong business case with clear business benefits which will convince people that you are doing the right thing

...provide a clear vision as well as guiding principles, a map and a compass to guide you towards the vision

...show leadership and demonstrate your organization's commitment to achieve the vision

...actively promote a culture characterized by openness, transparency, dialog, trust and participation

...encourage and reward collaborative behavior, mentoring and sharing instead of hoarding among co-workers

...design software solutions which support work in-the-flow and inhabit the typical 2.0 characteristics such as easy of use and universal access that make people willingly adopt them
Oscar BergEnterprise 2.0