Ready or not, here it comes

I am a firm believer that communication is the core of any enterprise and that communication contributes greatly to its success if it is effective.

In these days, with globalization, virtual teams, telepresence and complex collaboration between organizations, effective communication is even more important than before.

For that simple reason, I am confident that more and more organizations will adopt Web 2.0 and Enterprise 2.0 to improve the ways they communicate.

As Nielsen Norman Group concludes in their "Enterprise 2.0: Social Software on Intranets" report:

"Ready or not, here comes Enterprise 2.0...Social software is not a trend that can be ignored. It’s affecting fundamental change in how people expect to communicate, both with each other and the companies they do business with."