Transforming into a social business

Tieto has just published a strategy paper on how to transform into a social business at Slideshare. The paper, written by my colleague Philipp Rosenthal and me, questions the technocentric way that many organizations have approached social business (or rather social software) this far and suggests a business-oriented approach to socializing business operations, focusing on how to use social technologies to support prioritized business operations and on supporting the transformation with the right change management approach. Transforming into a social business

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